UCLA Physical Sciences: Video Series
UCLA Physical Sciences needed an introduction/recruiting film and wanted an accompanying short video series that would profile some of their groundbreaking faculty and graduate students.
We put together a concept around “a day in the life” of the program, starting at dawn and following the selected subjects during a typical day. We concentrated on the subjects’ passion for science by showcasing their work and dreams for the future and exploring their particular fields' challenges.
Since we would be shooting in real academic situations and needed to be unobtrusive, we worked with a small two or three-person team, depending on the day's needs. For the interviews, we used a “looking straight at the camera” style for an intimate connection with the audience, with a backdrop made up of a blackboard populated by formulas and notes of each subject’s field of study.
The end product was a package that included the main introduction film and five shorter videos about each subject.
“I’d recommend them without reservation. The creativity in their shooting and interviewing was remarkable. They were fantastic at conducting conversations with our interviewees. That resulted in amazing stories that came out on camera.”
Watch the main film (4 min.):
Watch the profile video series (1:30 each):
Profile of UCLA Mathematics professor Michael Hill.
Profile of UCLA Earth, Planetary, and Space Sciences professor emeritus Margaret Kivelson.
Profile of UCLA Statistics professor Song-Chung Zhu.
Profile of UCLA Chemistry & Biochemistry assistant professors Hosea Nelson and Jose Rodriguez.
Profile of UCLA Atmospheric & Oceanic Sciences graduate student Alexandrea Arnold.
View more case studies:
